Visitors are seeking you out in hopes of finding a real estate expert. Stay on Target with Relevant Local Content The more you know about your local market, the more comfortable potential buyers are when you’re showing them a property. If it’s local businesses and neighborhood’s restaurants people want, show up at local store openings or research the best restaurants nearby. Are they proud of their neighborhood school’s performance? If so, blog about related topics like events at the school, activities, after school programs, or a recent school board election. Find out what’s important to home buyers in your locale. Get the most from your marketing activities by keeping a razor sharp focus on your targeting. Use organic, hyperlocal search terms people use in every day conversation. Once you’ve chosen your expertise, you’ll attract a specific clientele. With so many real estate agents out there, focusing on a specific niche helps you compete in that market. Become the expert on a Portland neighborhood, like the Rose Quarter or North Tabor area.įocus on a demographic and a geographic area. That’s too large. Go with something on a smaller scale, instead. Sharpen your Focus Using Common Termsįor example, you’ll want to go beyond being an expert on the Pacific Northwest area. Once you know what you’re passionate about selling, you can start to target a market that matches your strengths. If you sell condos, find a great community with them and stake your claim. What are your selling strengths? Do you like working with first time home buyers? Maybe condos are your thing?įind a market that fits your selling style. Use these four steps to become a hyperlocal expert on niche neighborhoods in your area.ġ.

Instead of trying to be all things to all people, agents are now focusing on a smaller areas. One of the biggest catch phrases in real estate right now is hyperlocal.

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